Due to
westernization and globalization, the concept of shopping malls is now widely
accepted and appreciated amongst people. Shopping malls are big shops where individuals
can buy everything under one roof – from clothing to shoes; from home utilities
to office accessories; and food, gaming zone and cinema halls for
entertainment.
All the major
cities have these shopping malls. Families and individuals prefer malls over
small shops as it is a one stop destination for their needs. Further, exciting
deals and offers on items make consumers too difficult to resist. Not only does
it give consumers many options to choose from it makes the shopping experience
a lot more fun than before.
However, it has
had a strong impact on the small scale shop owners as everyone prefers going to
malls for shopping. For example, a small grocery shop at the corner of the
street might not have all international brands of sauces and chocolates to pick
from. Thus, those shops are used for daily errands. People are more aware about
the brands and thus avoid buying brand-free items. Such mentality has made it
difficult for the new start ups to penetrate the market as they generally have
low capital to advertise and develop a brand image.
In conclusion,
small shops have lost value and thus consumers of the past few years. However,
understanding the competitive markets and the needs of the localites’– they
should have products to suit their demands so that people choose their shops
reliably.
(247 words)
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