The potential of an over packaged product to
attract attention of customer by its glamour, for sure, is considerable but is
it able to promise quality, durability and effectiveness of a product? My
answer is no, therefore I feel the consumer should avoid buying these products
as due to over packaging we can’t even evaluate the quality of product which is
possible while buying unpacked or appropriately packed substances.
The cause of this trend is paradoxically
profit endowed and entrepreneurs are trapped in a self enforcing circle to
present their products in more sophisticated ways to enhance marketing and when
they notice that the buyers easily get manipulated by just packing of the material,
they start wrapping it in more than required material which, in turn, confuses
the consumer, therefore, the purchaser must not spend exorbitant money to buy
these goods.
As being citizens of this planet we have a
paramount accountability for environment so buying these products will only
cause more waste, which requires so much funds and efforts to dispose off; and
in this century when we are fighting with world hunger, spending a lot of money
just on packaging and disposal will cause downfall among famers and small scale
industries.
A laudable initiative to avoid these goods
will amplify this notion among others which will lead to downfall of
enterprises who neglect quality of the product for just its external make over;
and consumers will be able to receive them directly from small town factories
whose products are even more efficient than those who are packed in glitters.
In short, consumers can change this unworthy
trend of decorating a poor quality product just to gain profit and popularity which
will compel the entrepreneurs to create quality oriented goods.
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